The UCAM studies with the matrix of Facebook and Instagram the behavior in the metaverse

A UCAM interdisciplinary group has participated in the supervision, monitoring and recording of online sessions for study human behavior in the metaversewithin the framework of a project led by the University of Standord and in which Meta participatesthe parent company of Facebook and Instagram.

Led by Pau Guardiola, UI/UX Multimedia director and María Rocasolano, Law professor-researcher, José Ruiz, Law professor; Jorge Gil and Alberto Lanchares, members of the UCAM Multimedia team, and students Angélica González, Arturo Largo, Aldo Méndez, Francisco Poveda and Oliwia Górczewska.

What is pursued with this project on the metaverse

The project seeks give users a voice in the creation of the metaverseactively participating in the creation of management policies of the company Meta, parent of Facebook, WhatsApp and Instagram and one of the main players worldwide in the development of this new frontier.

This project reinforces the role of the UCAM in the development of new technologies, such as the metaverse, and positions it at the forefront in the development of advanced technologies through its Vice President for Research and its study programs in areas such as computer science, telecommunications engineering and the humanities.

Work session to configure the metaverse.

UCAM professors and students have been working on research projects on the metaverse, developing new ways of interacting in virtual worlds and creating tools to improve the user experience in these environments.

In addition, the University is collaborating with leading technology companies to apply this research and development to actual products and services. These collaborations help ensure that advances in the metaverse are available for application in a wide variety of fields, from entertainment to education to medicine.

UCAM plays an important role in metaverse research and development, especially in educational applications. In the last two years, more than 2,650 of its students have already had immersive educational experiences and more than 228 hours of teaching have been generated in the metaverse. The potential of this technology to improve the teaching experience is very important and key in the digital transformation strategy of UCAM.

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